Beauty Bar (Concept Project)

This "Beauty Bar" concept project was crafted during an undergraduate digital marketing course. The project required Ethan to design a hypothetical business from the ground up, including developing a compelling brand story, strategic content marketing plan, KPIs, and cohesive brand identity.

This concept project pitch showcases Ethan's comprehensive marketing expertise and ability to integrate core marketing principles into a cohesive strategy that drives brand growth and engagement.